This argument maps nicely onto a recent piece in The Atlantic about Trump and his supporters versus the media: The press takes him literally, but not seriously; his supporters take him seriously, but not literally.
But this is not an argument to explain away the seriousness of Trump's false statements. On the contrary. The bullshit artist may or may not know the truth but doesn't care about it either way. As Frankfurt writes, "bullshit is a greater enemy of truth than lies are." At least with a liar, you can present evidence to the contrary. The bullshitter doesn't care about facts.
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