TexasGuy seeded this, but then I guess he took it down because he didn't like the comments. It's really weird. The ceremony is apparently based on an old local legend, with some Cirque du Soleil type stuff thrown in, and then .. I don't know what the rest is. Anyway, it's interesting, weird, and all that.
For some reason, the link doesn't seem to work in the seed, and it won't let me edit it; here it is:
Here's another link, from the BBC. Everyone seems to agree it was just plain weird.